Next week Mexico goes to the polls to choose its next president. Both in and outside Mexico, one of the most reported aspects of the race has been the fact that one of the main stream parties -the Partido Acción Nacional or PAN- fielded a women as their candidate. As Yali Noriega noted in a recent article here, much of the media discussion concerned the questioning of a woman’s ability to fulfil adequately the role of president, and took little account of Vázquez Mota’s previous career .
Happily as the campaign progressed this type of argument was abandoned. It was widely thought that Vázquez Mota performed well in the television presidential debates and the discussion of her candidacy has been mostly in terms of her political proposals .
It is shame, therefore, that the election campaign followed by Vázquez Mota, in contrast, has been almost exclusively based around the fact the she is a women. Her slogans are simple and to the point: “Josefina, different” and “Josefina, a woman speaks”. During her campaign she has made a point of seeking out the female vote; her argument is always the same, I am a woman too, I share your experiences and thus know what you need. In the recent television debate she asked pointedly asked her female audience, who -of the four candidates currently running- would they put in charge of their family and to choose their vote accordingly. She was sure, she said, they would choose her as she was the only one with experience in that area.
However, for Vázquez Mota this use of “identity politics” is merely superficial effort to disguise the fact that she is, in fact, no different to the other male PAN presidential candidates that proceeded her. She is not a feminist, nor does she want to identify as such. “There is more to being a woman than being a feminist,” she said in a recent interview with the BBC. She reassures voters on her ability to govern by saying that she might be a woman but she has male attributes. To quote her: “a woman who wears the trousers.”
Moreover, her policies and pronouncements demonstrate that for her, women are a homogenous mass, whose needs and votes are can be defined by a single theme: motherhood. In the aforementioned television debate, Vázquez Mota, outlined her policies for women thus: “I will support them by introducing more nursery school places, more full-time school places and by introducing a law calling for responsible paternity.”
At the same time, she refused to give her support for elective abortion; declaring herself only for the decriminalisation for those found to have interrupted their pregnancy. The PAN is a conservative Catholic party that opposes abortion in most, if not all cases. It has been instrumental in introducing legislation that declares human life to begin at conception in a number of Mexican states. Thus, this kind of comment was disingenuous in the extreme since she must be aware of that fact that these recent reforms make simple decriminalisation impossible.
Thus Josefina Vázquez Mota trades on the fact she is a woman, yet cannot conceive of women as anything other than mothers. She says she represents the best option for Mexican voters because of her sex, yet argues she acts like a man. It is little wonder then that her campaign has been spectacularly unsuccessful. She is currently in third place according to the most recent opinion polls. Mexican women seem perfectly capable of seeing though her slogans. Mexico would benefit from a female president, but only one who has a better understanding of the complexities of women’s experiences and their needs. Otherwise it’s just more of the same.
 See Yali Noriega’s recent article, “Is Josefina right for Mexico?” at http://e-feminist.com .
 A good biography (in Spanish) of Vázquez Mota’s career can be found in the following link; although, as usual there is a definite emphasis on her private life and various moments of physical illness and weakness she has suffered during her career: http://www.nexos.com.mx/?P=leerarticulo&Article=2102725
This article first appeared at http://e-feminist.com